We don't engage in fast fashion or new trends
We choose quality over quantity. Bluey may be one of the smallest outdoor brands out there, but we're perfectly fine with that. Rather than expanding, we remained small and focus on perfecting what we do: premium Merino gear in small batches, built to last.
Local manufacturing
We manufacture almost all our garments here in Australia except for the Merino Gilets, beanies, and gloves. Australia lacks the manufacturing skills to produce these items, leaving us no alternative. However, we use Tasmanian wool to make them.
We proudly use the Australian Made logo. A third-party accreditation system underpins the logo, ensuring that products carrying the logo are certified as 'genuinely Australian'.
Transparency
We directly source our Merino wool from farmers in Australia. We can trace every piece of clothing we make back to an Australian farm. Sounds logical, yet most outdoor brands source their Merino wool overseas. The provenance and purity are therefore unknown.
Ethical
we only work with growers who prioritise the humane treatment of animals (non-mulesed guaranteed) and the responsible treatment of land to produce our wool garments.
RWS (Responsible Wool Standard) certified
Natural fibre
Merino wool is a type of natural fibre. It is naturally environmentally friendly. If you bury one of our green tops in your garden, it'll rot and go back to nature.
We have recently introduced the Bluey Green range which includes garments made with 100% Merino wool. We have replaced the Henley’s plastic buttons with durable and buttons made with coconut shells.
The rest of our range is manufactured with the same premium Merino wool fibre, but we ad the minimum amount required of Polyamide or Elastane to enhance durability and stretchability.
Responsible packaging
We use packaging made from 100% recycled plastic waste collected from the ocean. Certified by the B Corporation. While it's not perfect, soft plastic is difficult to recycle, it remains the top choice. The biodegradable options we used in the past did not provide adequate protection during transport.
Too Good to Waste
Occasionally, we encounter defects in the items we produce. Although they do not meet our quality standards, these defects are minor and still perfectly fine to wear. Regrettably, we simply discard most of these items, which feels like a significant waste. In 2021, we did something about this problem by starting the "Too Good to Waste" program. The idea behind it is simple: we donate slightly imperfect clothing to various charitable organisations across the country. We're doing our bit to help those in need, while also trying to reduce landfill waste.