We don't engage in fast fashion or new trends
We choose quality over quantity. Bluey may be one of the smallest outdoor brands out there, but we're perfectly fine with that. Rather than expanding, we remained small and focus on perfecting what we do: premium Merino gear in small batches, built to last.
Local manufacturing
We manufacture almost all our garments here in Australia except for the Merino Gilets, beanies, and gloves. Australia lacks the manufacturing skills to produce these items, leaving us no alternative. However, we use Tasmanian wool to make them.
We proudly use the Australian Made logo. A third-party accreditation system underpins the logo, ensuring that products carrying the logo are certified as 'genuinely Australian'.
Buying Australian Made help support our community and protect our way of life.
Transparency
We directly source our Merino wool from farmers in Australia. We can trace every piece of clothing we make back to an Australian farm. Sounds logical, yet most outdoor brands source their Merino wool overseas. The provenance and purity are therefore unknown.
Ethical
we only work with growers who prioritise the humane treatment of animals (non-mulesed guaranteed) and the responsible treatment of land to produce our wool garments.
RWS (Responsible Wool Standard) certified
Natural fibre
Merino wool is a type of natural fibre. It is naturally environmentally friendly. If you bury one of our green tops in your garden, it'll rot and go back to nature.
We have recently introduced the Bluey Green range which includes garments made with 100% Merino wool. We have replaced the Henley’s plastic buttons with durable and buttons made with coconut shells.
The rest of our range is manufactured with the same premium Merino wool fibre, but we ad the minimum amount required of Polyamide or Elastane to enhance durability and stretchability.
Responsible packaging
We use packaging made from 100% recycled plastic waste collected from the ocean. Certified by the B Corporation. While it's not perfect, soft plastic is difficult to recycle, it remains the top choice. The biodegradable options we used in the past did not provide adequate protection during transport.
Bluey - Too Good to Waste
Each year, Australia's textile industry produces a significant amount of clothing waste that ends up in landfills. Bluey generates significantly less waste compared to major brands. Our high-quality standards
mean we still must discard slightly imperfect garments.
We saw a need for change, so we started "Bluey: Too Good to Waste" in 2021. The concept is simple: give away, reuse, or mend clothes so they don't end up in a landfill. Bluey’s team wear and share imperfect items. Sometimes, we include a free imperfect item in orders. In winter, donate to Tasmanian charities. We offer to reimburse tailoring costs on faulty items.
This is all done independently on a small scale. We put in time and resources to make a difference. It’s a significant expense for a small brand like ours, but reducing waste is essential and Bluey is simply too good to throw away!