Stories
No Black Friday Deals Here
This Black Friday, give back to the Australian community by purchasing from small, local brands. Choosing Aussie goes beyond just buying a product; it supports your community and helps preserve...
3 Reasons Why You Should Wear Wool This Summer
We all know that wool clothing is a winter must-have, but don’t be so quick to store it all away as temperatures start to rise. As offbeat as it may...
4 Summits in 4 Days
“We were elated to be the highest people in Tassie for a few hours at least.” Discover the inspiring journey of two women hiking 4 Tasmanian summits in just 4 days!
A Dose of Nature
Go for a bushwalk and you may notice your mood start to lift. Take a walk down by the water and you’ll likely feel a sense of calmness come over...
7 Tips to Build Your Capsule Wardrobe and Travel Light
We have put together 7 tips on how to pack light when you travel, so you stay insanely (and sustainably) comfortable in the great outdoors.
The New Home of Bluey Merino: Quamby Estate
For Bluey Merino to truly fulfill our potential as an Australian Made brand, we’ve officially moved our business to Quamby Estate in Tasmania. During COVID, our team realised that times...
Julia Patten: The Best Views Come After the Hardest Climbs
Bluey Merino has followed Julia through so many of her hiking adventures, we thought it was time to introduce her properly to our community. Julia is an avid hiker whose...
Bluey Merino: Embarking on a New Adventure in Tasmania
We have some exciting news to share with you: Bluey Merino is relocating from New South Wales to Tasmania. We’ve always felt like we were a Tasmanian brand at heart,...
Discover Tasmania During the Off-Season
There’s nowhere else in Australia that embraces winter quite like Tasmania. As temperatures drop and nights get long, the island comes alive in its most wild state. From long-table feasts...
Witness the Turning of the Fagus in Tasmania
When the days get shorter and the nights get chillier, you know autumn is setting across Tasmania and one of the most spectacular natural phenomena is hot on our heels...
Amy Lamprecht: Finding A Passion For Running
An ambassador for Bluey Merino, Amy Lamprecht is an Australian ultra-marathon champion and co-owner of Ultrain and UltraChix coaching in Tasmania. Born in Tasmania, Amy grew up in various Hydro...
Australian Made is Where it Starts
Australian Made is Where it Starts Making here in Australia is not without its difficulties. Finding expertise, managing lead times, and acquiring the right machinery can be an uphill challenge....
Not All Wool Is Sourced Equally: Here Are Our 3 Pillars To Ethical Practices
Wool has been washed, woven and worn for thousands of years as one of the original textile fibres. But in recent years, the wool industry as a whole has come...
Merino Wool Clothing's for a Work-From-Home Lifestyle
When businesses turned to working from home, people ditched their collared shirts and trousers and adopted the mantra of casual Friday every day - but this doesn't mean pyjamas or...
What is Winter Like in Tasmania?
One of the common threads you’ll hear about living in Tasmania is that we have four distinct seasons… sometimes all in one day. Anyone who has visited will tell you...
New Bluey Merino Range - Outdoors in 2020
A long time coming...yep that's what we reckon, too. Excited, yes. Hopeful, most definitely, but more than anything we want to get you excited about all the possibilities that Australian...
Winter Hiking this Christmas: Lessons from the Routeburn Track NZ
Essential Top Tips to Help you Prepare for your next Winter Hike Our Living Lab Legend, Rachel Dimond, shares her top tips for your next winter hike. You can follow...
Snowboarder Alex Parsons
Our newest Living Lab Legend, Alex Parsons, is a travel writer and snowboarder. Alex has taught snowboarding for eight winter seasons and has snowboarded in Canada, Australia, South Korea, Japan,...
Bluey Merino Co-Sponsors the Tassie Trail Fest
Bluey Merino is proud to be a sponsor of the Tassie Trail Fest, to be held on the 22nd, 23rd and 24th of February this year at Derby, Tasmania. Bluey...
Living lab: Rachel Dimond
Rachel Dimond is a weekday radiographer and weekend explorer based in Sydney, Australia. Find out more about this Living Lab Legend below. Most of Rachel's free time (such as it...
Luke Hooke's Year of Wool
Year of Wool ambassador, Luke Hooke, writes about essential Merino items you can add to your wardrobe. For almost a year I’ve been wearing only wool and wool blend clothing...
How an Aussie Fell in Love with Cold Water Surfing
Growing up in a small town just outside Forster New South Wales, Tim Matley never pursued cold-water surfing – until he met the love of his life. You can Shop...
Clothing and Textile Manufacturing's Environmental Impact and How to Shop More Ethically
This article was originally published by ABC Science. You can read the original article here. The shirt you're wearing right now: what's it made from? In its rawest form, was it...
Building Blockchain for Merino Wool
This article was originally published on 27 March 2018 by our technology partner, MyOrigins, which is developing a blockchain traceability platform for Merino wool growers. Adopting blockchain technology to sell...