Merino
for
Tasmania's
wild
weather

non-mulesed
Merino
wool
sourced
from
Australian
farms

Men Women

When Smaller is Better

We're one of the smallest outdoor brands around, and we’re okay with that. Instead of growing, we’ve stayed small, focusing on doing what we do best: small batches of premium Merino gear designed to last.

Women

Women
Steve is wearing our full zip hoodie he is smiling standing in from of BLU the Landrover 110 image © Bluey Merino Tasmania

Men
Merino Socks

Merino Socks
Bluey Green

Bluey Green
Sale

Sale
photo © Amada Westwood - Amanda is wearing Bluey Merino Tasmania tank in Turkish stone.

Last Chance

Australian Made

Manufacturing clothing in Australia comes with its challenges, and that's why your support is invaluable. Every time you choose Australian-made, you're not just purchasing quality, you're uplifting our economy and sustaining our unique way of life.

Tasmanian

Our family business is located in Tasmania, where the weather can be unpredictable. Merino is a big part of our lifestyle, so we know a lot about it.

Source & Ethics

We know where our Merino wool comes from, and we don't mix with lower quality wool. That's why our clothes are super soft and non-mulesed guaranteed.

Nature's Fibre

Merino is an eco-friendly alternative to synthetics. It requires less washing and lasts long, making it a worthwhile investment for you and the planet.

Aussie Made

Making clothes in Australia isn't easy. Your support means so much to us. When you buy Australian, you're supporting our economy and our way of life.  

While
many
outdoor
brands
have
moved
their
manufacturing
overseas,
we
stayed
true
to
our
values
and
manufacture
98%
of
our
garments
here
in
Tasmania
and
the
mainland.