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Our story begins with our relationships on farm with our select group of Australian Merino growers. Bluey Merino sources its fibre for its softness, strength, lustre and character.

Through careful testing and selection in the shearing shed we ensure our customers experience an amazing softness next to skin for all of your activewear and outdoor activities.

This is where our story begins.

At Bluey Merino™ we made the conscious decision to keep manufacturing onshore, close to source. This embeds an Australian made ethos in everything we do and supports us exporting our complete story.

We take an innovative design approach focused on producing consistent quality, everyday-wear garments proudly manufactured in Australia. This is apparent in our selection of best-in-class partners which enables us to showcase the imaginative and technical capability of Australia.

This also enables us to produce a high grade Merino Performance Garment that you will fall in love with during your very first experience.

Bluey's Living Lab members hard at play in the Snowy's, Blue Mountains, and around Sydney Harbour. Superfine Merino is such a great multi-seasonal fibre that it supports you do the things you love to do, in all conditions, everyday.

Thanks Brendan (, Matt (, Jo (, Jason and Rebecca for sharing your passions for outdoor living.

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