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About Us

We are an Australian owned & operated Merino Activewear & Outdoor Clothing company based in the Southern Highlands of NSW. We are proud to produce garments close to the source of their fibre production, investing in growers and supporting a return to local manufacturing.

We support and encourage ethical production from our growers, encourage sustainable business practices and bring you complete traceability for the Merino fibres in every garment.

Bluey Merino is an iconic representation of Australia and it’s heritage – a resilient, bold and slightly cheeky larikan at heart, fiercely determined to live life to the fullest. In time the spirit of our brand will become synonomous with how you think about your outdoor adventures, your active lifestyle and the way you live your life with passion everyday. Every aspect of our design, manufacturing and production processes are part of our unique Australian-Made ethos, and we are extremely proud to source every fibre directly from a carefully selected group of growers.

We are committed to delivering insanely comfortable 100% Australian Merino Clothing – by making them easy to care for, these garments deliver effective every day performance.

We strive to equip and empower our consumers to live life’s adventures, and we do it all with a quality made product that offers great value for money.

Simply put we believe ‘where our story ends, yours is just beginning’. We have done the hard work in sourcing and producing the most comfortable activewear and outdoor clothing, now its up to you to live those dreams, everyday.