Let's be genuine
Black Friday embodies the opposite of what we believe in. Joining in just wouldn't feel right. Fast fashion is the opposite of what we do. Bluey is a local Tasmanian brand making premium Merino gear in small batches. Our clothing range is sustainable, long-lasting, and ethically made with local Merino wool.
No frenzy required
Major brands fuel Black Friday's frenzy, creating a fear-of-missing-out (FOMO) atmosphere at the peak of consumer excitement. Black Friday also means that clothing manufacturers boost production to keep up with demand. Fast fashion harms the environment with its toxic practices, including harmful chemicals, labour exploitation, and waste. This isn't something we want to be a part of.
Finding something you truly need and will use for many years, especially at a discounted price, is incredibly satisfying. We get it and that is why we have sales throughout the entire year. Sign up for our newsletter (you get 10% your first order) and be one of the first to learn about exclusive deals and sales. No frenzy required.
Aussie made is what counts
This Black Friday, give back to the Australian community by purchasing from small, local brands. Choosing Aussie goes beyond just buying a product; it supports your community and helps preserve our way of life. Beats getting a cheap deal on things you probably don't really need.
Shop Australian Made this Black Friday