WOMEN'S MEN'S

Merino for Tasmania's Wild Weather

Tassie’s wild weather keeps us on our toes—sunny one minute, gale-force winds the next. That’s why we make top-notch Merino gear. We wear it, we trust it.

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Steve is wearing our full zip hoodie he is smiling standing in from of BLU the Landrover 110 image © Bluey Merino Tasmania

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Socks

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photo © Amada Westwood - Amanda is wearing Bluey Merino Tasmania tank in Turkish stone.

Last Chance

Too Good to Waste

Australia’s textile industry generates a significant amount of waste every year. Recognising the need for change, we launched "Bluey: Too Good to Waste" in 2021. Our mission is simple: to prevent imperfect items from ending up in landfills by discounting, donating to charity, reusing, or mending them.

Occasionally, we offer seconds for sale—items with minor flaws that are barely noticeable but maintain the same top-notch quality. It’s a win-win: fantastic deals for you and less waste for our planet!

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Australian Made

Manufacturing clothing in Australia isn’t easy, and your support is invaluable.

Every time you choose Australian-made, you're not just purchasing quality; you're uplifting our economy and sustaining our unique way of life.

Women’s Tasmanian Merino 170 Kiri Short Sleeve Relaxed Fit T-Shirt - Bluey Merino

Eco-friendly

The outdoor industry is often clouded by green washing, which is why we strive to maintain authenticity. 

Using fabric made with 100% natural fibres (excluding trimmings), our eco-friendly range is biodegradable and will break down naturally if buried in your garden! Even the buttons are made from coconut shells!

Tasmanian

Our family business is located in Tasmania, where the weather can be unpredictable. Merino is a big part of our lifestyle, so we know a lot about it.

Source & Ethics

We know where our Merino wool comes from, and we don't mix with lower quality wool. That's why our clothes are super soft and non-mulesed guaranteed.

Nature's Fibre

Merino is an eco-friendly alternative to synthetics. It requires less washing and lasts long, making it a worthwhile investment for you and the planet.

Aussie Made

Making clothes in Australia isn't easy. Your support means so much to us. When you buy Australian, you're supporting our economy and our way of life.  

When Smaller is Better

We're one of the smallest outdoor brands, and we’re okay with that. Instead of growing, we’ve stayed small and focused on what we do best: designing small batches of premium Merino gear that will last.

While many outdoor brands have moved their manufacturing overseas, we stayed true to our values and manufacture 98% of our garments here in Tasmania and the mainland.

Our promise