Manufacturing clothes in Australia is increasingly
difficult. Finding experts, managing lead times, accessing machinery is
challenging. Big brands focus on quantity and profit. In the Merino wool industry, it's common to export the wool and manufacture the product in countries with cheap labour, like China.

We're different. We're a small, family-owned business in Tasmania. Our passion is creating top-notch Merino gear, using wool sourced
directly from Australian farms. It can't get any more local than this!